libby

Contact: [email protected]

THE TEAM

Libby Wingham

Libby Wingham is a Human Factors researcher and engineer with over 15 years of experience helping clients to optimise the designs of their products in order to meet the needs of their users and desirability of their consumers.

Libby thrives when she is working at the coal face of projects, as well as helping to frame and optimize work programs and activities.

Libby set up Empathic Mind Limited to provide a variety of services to her clients across a range of sectors, including:

    - Medical devices
    - Healthcare systems
    - Consumer products
    - FMCG
    - Supporting materials – packaging, instructions for use, labelling, etc.


Libby generates rich and in depth insights requiring a high level of understanding about the way an individual thinks. This often requires gathering relevant information from people that are not familiar with product development and the consequences of their usage behaviour.

     - Identification of patterns and trends in information to form insights
Translation of insights into actionable, applied directions and recommendations
     - requiring the application of experience, knowledge and judgement to identify the consequences, risks and hierarchy of key insights.

Nicola+Dunklin

Contact: [email protected]

Nicola Dunklin

Nicola is a scientific writer, with a background in anatomy and human biology.

Nicola’s skill with words, combined with an understanding of human psychology and biology, position her perfectly for roles such as research observer, client liaison and contributor to documentation during Human Factor projects.

Due to her background in science, Nicola’s approach to her work is systematic and logical and an asset to Empathic Mind.

In addition to working for Empathic Mind, Nicola runs her own successful copy writing company; My Words Work For You. The success of which is down to Nicola’s knowledge, experience and understanding of the power of words. https://mywordsworkforyou.co.uk/

Chris+Marshall

Contact: [email protected]

Chris Marshall

Chris has been a practising pharmacist for over 20 years, with a background in community and hospital pharmacy, along with research and development experience.

Chris' knowledge of patients, drug and medical device trends and the pharmacy community provides a hugely valuable perspective within Empathic Mind. Chris' role includes:

    - Creation and reviewing of project and company documentation
    - Project insights and data analysis
    - Data processing and checking

Additional resources

As well as the internal team, Empathic Mind draws from a wide pool of resources globally, including participant recruitment specialists, moderators, interpreters, research viewing facilities, human factors practitioners, etc.

[email protected]

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